When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect!But with each new post came new learnings about Facebook marketing best practices until it came to...
Many entrepreneurs create a Facebook page for their business, expecting it to be a goldmine of engagement, referral traffic and sales. Unfortunately, most business pages fail and turn into a dead zone. To make pages work, you need to run paid ads, placing them directly...
According to PEW Research Center, the majority of Americans (55 percent to be exact) use Instagram to some degree. Given the platform’s rapid growth, more and more people will begin using the platform in the months and years ahead.There are six things marketers must do to be...
Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.Believe it or not, this thing you’ve created has legs to stand on, living...
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not...
With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following.By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones,...
It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from Ascend2 took a look at the most lucrative and engaging channels of the past...
Technology has taken over the world in a purely literal sense. Wherever you move your eyes you can see electronic devices close to or even taking the place of humans. With the boom in computing science and digitization, this was an expected outcome and therefore...